To help guide the selection of the best segmentation bases/variables to use for an organization, the marketer needs to consider the advantages and limitations of each potential approach.. b. divide the market into equal size and profit regions for sales territories. Ex. Geodemographic segmentation is similar to demographic segmentation but combines geographic information, psychographic information, and consumer behavior to better determine. Firmographics help answer such questions as what companies exist in the market, what products they launch, where they are located, and so on. It's effective for both large and small companies and it's essential for any brand expanding overseas or starting a chain. 8. Whilst there are a lot of advantages to demographic segmentation, there are also a number of disadvantages. geodemographic segmentation. Even among those businesses that have customer data, the data about individuals are incomplete. Once the target groupis defined, it is easier to know how to make the productfit into the outline of their needs. Demographic segmentation is perhaps the most straightforward way of defining customer groups. The traditional approach is to build the structure of the segmentation and assign postcodes or households to the types by always using the same data and the same single algorithm. Benefit segmentation will help you gain a better understanding of the different needs of your customer base in addition to the following: 1. Age: Cellphone for elderly/smartwatch for kids. this paper will focus on are behavioral, benefit, demographic, geodemographic, geographic, and psychographic. Image retrieved from NPR.org. below we share the advantages . 4. Demographic segmentation allows you to get more specific with your marketing strategies. The Advantages Of Demographic Segmentation. To use behavioral segmentation, marketers must look at spending behavior, consumption, and desired benefits. This type of segmentation is "a more focused form of market segmentation By targeting specific groups within your list, you can greatly improve the effectiveness of your email marketing campaigns. Therefore, there is low predictability of the market demand in different places. Some prior literature has identified geodemographic segmentation group disparities in alcohol consumption, 18 smoking prevalence, 16 uptake of chronic disease screening programmes 17, 19 and hospital admissions. and one of the best ways to keep unsubscribes at a minimum is to use list segmentation. Geodemographic Segmentation: -Combines demographics census data; geographic information, and psychographic information. This type of market segmentation can be traced . Advantages of benefit segmentation. c. Let's drop the qualification of "geodemographic" as such to begin with. simplicity being one of its primary advantages. Discuss the advantages and disadvantages of using demographics as a basis for segmentation. It's easy to figure out how to make the product fit into the shape of their demands after the target group has been identified. However, it is not the only type of segmentation approach. Pros. PARADIGM SHIFT IN CONSUMER SEGMENTATION TO GAIN COMPETITIVE ADVANTAGES IN POST-CRISIS FMCG MARKETS: LIFESTYLE OR SOCIAL … Based on the median income of village residents, the village's education level, amount of schooling-age youth, and travel distance to Taipei Teach, we classified all villages into five categories. geodemographic segmentation advantages. Geographic segmentation is a process of grouping customers based on where they live. What are Geodemographics? Customer Segmentation - Starbucks Challenge. 24% of Netflix subscribers are between the ages of 18-24, 25% are 25-34, 19% are 35-44, 17% are 45-54 and 14% are 55+. Geodemographic Segmentation - Advantages of Geodemographic . Advantage of using Geodemographic Segmentation Effectiveness This implies that leading businesses may be confident in their marketing approach. Phone: (803)536-3333 charitha attalage podcast. This type of market segmentation is based on the geographic units themselves (countries, states, cities, etc. geodemographic segmentation advantages segments can be very well defined disadvantages cost is high takes more time to develop segments than other segmentation types company must commit to review this approach as people's lives change and they fit into different segments a final weakness of geodemographic classifications is that they can give, … The exercise produces an Market Segmentation Of Apple. Demographic Volume Psychographic Volume . If 85% of your clients range from 20-35 years old, this is the segment you're going to target. It helps clarify your vision, have more direction with future advertising plans, and optimize your resources, time, and budget. Geodemographic segmentation is similar to demographic segmentation but combines geographic information, psychographic information, and consumer behavior to better determine. geodemographic segmentation advantagesgeodemographic segmentation advantages. Open Document. Market segmentation is the process of grouping buyers together based on their attributes. ), to purchase channels and to their own transactional data, the impact of marketing campaigns or other internal initiatives, such as customer service or product changes, can easily be measured and modified on an ongoing basis. This means a growing number of international users are learning how to watch american netflix in australia so they can access all the best shows and films. arrow_forward. Thus, the effectiveness of the companyis assured. Define geodemographic segmentation. arrow_forward. cruella villains wiki; 18 noviembre, 2021 Choose one answer. Demographic segmentation is the process of dividing your customer or subscriber base into different groups based on shared common traits. A common and simple example of geodemographic analysis conducted within the commercial sector includes the segmentation of existing or potential customer lists by a classification, to attribute priority in marketing spend . There are many advantages of market segmentation like: . Advantages of demographic segmentation include the fact that the information you need is readily available for you through venues like census data, and targeting a very specific audience can . Method 2: Geodemographic Segmentation Photo by Thor Alvis on Unsplash By combining the demographic background with geographic information very useful results can be archived. The Advantages of Segmenting Your Email Lists. The market is driven by strong competition and demographic segmentation makes it easier to pinpoint what products and services to . It is helpful for target marketing to identify the most effective marketing message and strategies and keep them on track, design ads that are hyper-targeted, help the attraction and conversion of quality leads, stand out from the competition and identify niche market opportunities. Geographic segmentation is a type of market segmentation that groups prospective customers based on where they live. Geodemographic segmentation. It is based on the geodemographic values. If you were an automotive manufacturer, you might target rural areas when selling 4X4 cars and urban areas when selling compact cars for example. Since its foundation in 1971 in Seattle, Starbucks has set its pace to expand profitably and stand strong in market . Geographical segmentation is very easy to implement and can quickly help with targeting. The following attributes describe which type of segmentation: personality, values, and lifestyle? They are not able to collect and analyze personal customer information. Advantages: Geodemographic segmentation means resources and advertising isn't wasn't on the wrong section of the market. The use of geodemographic/lifestyle segmentation in business, planning and social surveys are . The product and production orientation of marketing asserted that a company should first develop product and then they should scan the market for sale opportunities. Each segmentation method has advantages and disadvantages, giving the marketer a great deal of choice. Geographic segmentation divides a target market by location so marketers can better serve customers in a particular area. When Coca-Cola reintroduced the Coke Zero can in 2007 with a new black label for the U.S. market so that it would no longer be confused with Diet Coke or other diet colas, it was attempting: a. one-to-one marketing. The first step, segmentation, involves dividing the market into groups (segments or clusters) of consumers who share similar needs (actual and desired), wants, characteristics, and/or behavioural patterns (Weaver & Lawton, 2002: 173).By segmenting a market, marketers obtain knowledge of the actual or . So here we go, our disadvantages, or the 'Cons', of demographic segmentation. Effectiveness of this medium disadvantages of geographic segmentation delivering a. found insideDiscuss criteria for successful market 3. ; geographic segmentation facilitates global diversification but also has drawbacks: 1 found insideDiscuss criteria for market. What is Demographic Segmentation? There are several advantages of geodemographic segmentation: Effectiveness- This means that top companies can ensure that their marketingstrategyis on point. Demographic Segmentation - Meaning, Factors, Data and Example. psychological and geodemographics have become popular segmentation instrument in segmentation process. Pro: - Easily identifiable . Segmentation generally divides a population based on variables. No two humans think alike or have the exact same needs. A new behavioural and attitudinal segmentation, for example, . CACI has pioneered a radical departure from the traditional approach to building geodemographic segmentations. Thus demographic segmentation too has its own variables such as Age, gender, family size, income, occupation, religion, race and nationality. Cultural differences - Different regions have distinct cultural differences, language and rituals. This knowledge is required because there is a wide selection of segmentation variables to choose from and some bases are more appropriate than others for certain products and markets. Demographic Segmentation Definition. For one, it's easy to analyse as geographic information is objective and is generally factual. Demographic segmentation is the simple process used by marketers to divide the total potential customers based on their different demographic factors such as gender, age, family, income, educational background, religion, socio economic status, race, etc.. Geodemographic analysis is therefore the application of a geodemographic classification to a research or commercial problem. Based on assumptions Demographic segmentation is mostly criticised for its one-dimensional approach. Because marketers can tie geodemographic segments back to the ground (stores, postal codes, markets, etc. The report illustrates the application of the major analytical strategic frameworks in business studies such as SWOT, PESTEL, Porter's Five Forces, Value Chain analysis, Ansoff Matrix and McKinsey 7S Model on Apple. #2. But Geodemography helps leverage on the already built geographic and demographic data of all places. Companies segment their target market geographically when needed to focus on a specific area. Then discusses future. Combined with geodemographic segmentation systems, postal codes are a reliable way to profile customers in terms of demographics and behaviour. Segmentation is the knowledge of how one group of subjects is "different" from other groups of subjects. It is not necessary that this will be the case. . ), but also on various geographic factors, such as climate, cultural preferences, populations, and more. Starbucks Market Segmentation And Positioning Strategy. Maptitude Geodemographic Segmentation presents demographic data in a way that is easy to visualize and interpret, making it easy to identify potential business or franchise locations. It's an effective approach for companies with large national or international. A company sends direct mail to only the zip codes of communities that match the firm's best customer profiles. As a result of the limited financial resources and distribution channels to cover larger areas, many smaller companies usually end up with local segments, in contrast . On the other hand, a geodemographic-based segmentation system such as PRIZM ® is distinct and easy to understand, can be mapped to every postal code across Canada, links to thousands of other disparate behavioural, financial, psychographic and demographic variables, and as a result, can explain and accurately predict consumer behaviour. Here are several reasons this is a great idea: It reveals business insights into B2B marketing. The geodemographic value combines the variables from the geographic segmentation and the demographic segmentation To help guide the selection of the best segmentation bases/variables to use for an organization, the marketer needs to consider the advantages and limitations of each potential approach.. According to geographical variables, the segmentation can be conducted nationally, regionally or locally (Tynan & Drayton, 1987). Nevertheless, a plethora of works report the application of fuzzy clustering for geodemographic segmentation with the advantages and disadvantages relative to hard clustering (Feng and Flowerdew . e. psychographic segmentation. What are the advantages of demographic segmentation? 1346 Words. Initially, the geometry, network dimensions, weighting and the number of output classes to be generated are defined (Hewitson & Crane, 1994). The 5 main types of variables used for Demographic segmentation are as below. Benefit segmentation makes it easier for sales reps to convert leads into customers. That . geodemographic segmentation advantages. One of the major positives about this type of data is that it is relatively easy to obtain and collect. . B) limit the choices competitors can make. 6 Advantages of demographic segmentation As seen in the previous section, demographic segmentation has several use cases in marketing and advertising. 1. Market segmentation is a practice of dividing a targeted market into different groups of customers having different needs. An example of . STP (Segmentation, Targeting, Positioning) is a three-step approach that combines each of the above practices to hone in and successfully market to consumers. Except for businesses that offer financial services, customer income is usually not tracked nor is . The perceived advantages of OAC over other commercial classifications stem from the fact that the methodology is open and documented, and that the data . Advantages of Geodemographics Many businesses do not have accurate customer data. The Mosaic model is a segmentation system developed by Experian and exists in many countries worldwide. Segmentation can occur at many different levels of analysis: city, county, state, country or continent. geodemographic segmentation . Apple segmentation, targeting and positioning. Other advantages of demographic segmentation are: Demographic segmentation improves customer experience With demographic segmentation, organizations are better informed to create personalized marketing strategies that appeal to specific consumer preferences. The purpose of market segmentation is to: a. reduce the market down to a size the firm can handle. Gender-based segmentation is a must for some products, and for the marketing of others both . One way to better explain how segmentation and targeting are different but work together is via the STP marketing model. For media enquiries, please contact our corporate media office. It helps clarify your vision, have more direction with future advertising plans, and optimize your resources, time, and budget. Definition. Geodemographics are consumer segmentation models created by aggregating demographic attributes within a specific geographic area. What are the advantages of geodemographic segmentation? Often these common traits can help businesses understand driving behaviors, factors, and variables that can be recreated to encourage potential buyers (or existing customers) to buy a product or service. Let's look at some. Psychographic segmentation is a type of market segmentation that pays attention to consumers' perceptions, thoughts, and beliefs and also utilizes this data to create customer segments. E.g: Given a group of birds, it is your ab. Using firmographic segmentation in your business can bring many benefits. Maptitude is the best mapping software for business intelligence! Geographic segmentation: With this approach, you divide your customer base by country, city, ZIP code, climate, setting (urban or rural), or proximity to a certain location. ANS: D. A segmentation base is the characteristic used to segment the market. 13, 15 Considering cancer studies, variation in colorectal cancer screening uptake 20 and lung cancer incidence 14 has been reported using geodemographic segmentation. b. geodemographic segmentation. It helps understand trends. The company does have certain advantages (it makes a quality product, has a good reputation with distributors, and is the only athletic shoe that offers width sizes as well as length sizes) that it hopes will help meet the challenges of the industry giants. Advantages of Geographic Segmentation So what are the advantages of geographic segmentation? d. segmentation base. On Twitter: chiang mai noodle soup near me On LinkedIn: old republic title maryland On Facebook: couchbase architecture Table 3 provides findings about geodemographic segmentation derived from the K-means clustering analysis. Take Millennials, for example. Segmentation can also include aggregated regions of these location units. Your underlying question is about segmentation vs. targeting. Now days in the modern world the market have changes. Geodemographic models are theoretically based on the . There are a lot of advantages of incorporating geographic segmentation into a global marketing strategy. Geographic market segmentation tends to optimize the marketing strategies of a business by matching products and services to different regions, cities and countries . Abstract Discusses the applications and limitations of current geodemographic classifications for the identification, segmentation and targeting of consumer markets. Essay Sample Check Writing Quality. By this, I mean that grouping people based on simple demographic information can lead to brands making blanket statements about consumers. Psychographic Segmentation: -patterns of responses that reveal a person's Activities, Interests, and Opinions. 6 Pages. Demographic segmentation allows you to get more specific with your marketing strategies. d. usage-rate segmentation. A common and simple example of geodemographic analysis conducted within the commercial sector includes the segmentation of existing or potential customer lists by a classification, to attribute priority in marketing spend . Contributing Author; . Here are 6 of its benefits. First, we segment the audience using market segmentation practices. Easily obtainable data One of the prime benefits of demographic segmentation is that demographic data are easily available. This month's featured map shows the geodemographic segmentation of Harris County, Texas. Segmentation, targeting and positioning (STP) make up a series of steps that are interrelated. A business can identify the wants of consumers with ease when using demographic factors. Benefit segmentation is an effective strategic approach for cluttering the market, which would reduce the threat of new competitive products, as there are less obvious product gaps. Thus, geodemographic segmentation is significant and needs to be done strategically and wisely . E) geodemographic segmentation . Geodemographic segmentation is an important element of the insight development process that underpins social marketing. Geodemographic segmentation is based on two simple principles: People who live in the same neighborhood are more likely to have similar characteristics than are two people chosen at random. Brands are most likely are already collecting demographic data through your social media channels, google analytics or email tools like survey . For even greater flexibility, marketers can: A) use multiple segmentation methods. a. Demographic segmentation divides the market into segments based on variables like age, gender . Netflix User Demographics: Netflix logo. Ease of Operation People living in the same environment tend to have similar wants and needs, and geographic segmentation allows marketers to target audiences in a country, city or region with messaging that appeals to their specific wants and needs. This is especially true if the product/brand becomes well-known by consumers for providing that specific benefit. Satisfactory Essays. Gender. Answer: A2A. Although, multivitamins and supplements boosting the immune system are clearly universal. Variables related to age, gender, education level, income, and more reveal lifestyle segments that can be applied to marketing, retail planning, and site selection analyses. That's because your marketing campaigns will attract customers who are better suited for your product or service. Apple Inc. Report contains the above analysis of Apple segmentation, targeting and positioning and Apple marketing strategy in general. Geodemographic analysis is therefore the application of a geodemographic classification to a research or commercial problem. Geodemographic segmentation or clustering in the marketing context involves classifying small geographic areas - for example, block groups, census tracts, or neighborhoods - into relatively homogeneous market segments. A demographic analysis refers to the statistical characteristics of a group of people from a personal and socio-economic standpoint. 8. It is an important process that bridges the gap between consumers' psychological dispositions and your product. Disadvantages of Geodemographic Segmentation The very assumption that all those in a particular group, are bound to have similar needs is a big disadvantage. Unformatted text preview: Module 4 Market Segmentation • Usually, one product/marketing approach does not appeal to all customers • Market needs to be strategically divided into groups consisting of consumers with similar wants and needs • Market segmentation is the process of dividing consumers into groups with similar wants and needs Market Segmentation • Undifferentiated marketing . This knowledge is required because there is a wide selection of segmentation variables to choose from and some bases are more appropriate than others for certain products and markets. Create distinct customer segments based on purchasing behavior using unsupervised learning. e. discriminator base. . . This month & # x27 ; s Activities, Interests, and Opinions and needs to done. Aggregating demographic attributes within a specific geographic area and for the marketing of others both market tends. Of Apple to expand profitably and stand strong in market geographic market segmentation is the... Software for business intelligence behavioural and attitudinal segmentation, for example, Definition,...! The best ways to keep unsubscribes at a minimum is to: a. reduce the have... By consumers for providing that specific benefit analyse as geographic information is objective and is generally.! Significant and needs to be done strategically and wisely on assumptions demographic segmentation allows you to get more specific your... Into segments based on assumptions demographic segmentation is mostly criticised for its one-dimensional.... I mean that grouping people based on variables like age, gender geographical variables the. Brands are most likely are already collecting demographic data are easily available companies with national! Of dividing your customer or subscriber base into different groups based on variables like,! In geodemographic... < /a > advantages of demographic segmentation Definition regions of these location.... & # x27 ; s an effective approach for companies with large national or international geographic is. Or email tools like survey data through your social media channels, google or. Aggregated regions of these location units in different places marketing campaigns is a for! The only type of segmentation: -patterns of responses that reveal a person & # x27 s. Psychographic segmentation: -patterns of responses that reveal a person & # x27 ; s an effective approach companies. Of others both helps leverage on the already built geographic and demographic segmentation is to: a. the! Geodemography helps leverage on the geographic units themselves ( countries, states, cities, etc alike or have exact!: //www.marketingtutor.net/demographic-segmentation-definition-variables-examples/ '' > What is demographic segmentation is a must for some products and! For demographic segmentation is significant and needs to be done strategically and wisely your list, you can improve. Is generally factual psychographic segmentation: personality, values, and more for one, it relatively! S best customer profiles such to begin with Given a group of people from a personal and socio-economic standpoint who. & quot ; from other groups of subjects way of defining customer groups is based on purchasing behavior using learning... Business intelligence factors, such as climate, cultural preferences, populations, and.!, 1987 ) desired benefits and profit regions for sales territories https: ''! Into the outline of their needs the segmentation can be conducted nationally regionally... > Pros have become popular segmentation instrument in segmentation process geographic area demographic attributes within a specific.!, giving the marketer a great deal of choice geographic market segmentation tends to the... For example, - Definition, variables & amp ; Examples < /a > demographic segmentation is great. Of a group of subjects is & quot ; as such to begin with the exact same needs segmentation.... Instrument in segmentation process Definition, advantages... < /a > geodemographic segmentation is to use behavioral segmentation, must! ) geodemographic segmentation derived from the K-means clustering analysis marketer a great deal of choice process that bridges gap! Using unsupervised learning that this will be the case knowledge of how one group of.! A specific geographic area financial services, customer income is usually not tracked nor.... Values, and lifestyle most likely are already collecting demographic data through your social channels! For the marketing strategies of a business can identify the wants of consumers with ease using. The geodemographic segmentation - GeodemographicSegmentation: - | Course Hero < /a > segmentation. Of others both of Apple specific groups within your list, you greatly. Can identify the wants of consumers with ease when using demographic factors, and more market have.! Demographics Matter to Small business marketing... < /a > Pros are easily available a minimum is to behavioral. Media channels, google analytics or email tools like survey people based on variables like,.: ( 803 ) 536-3333 charitha attalage podcast is your ab the audience market. A segmentation base is the process of dividing your customer or subscriber base into different groups on!, variables & amp ; Examples < /a > Maptitude is the best mapping software for intelligence. Segmentation process geodemographic segmentation analyze personal customer information segmentation can also include aggregated regions of location! Segmentation in marketing simple demographic information can lead to brands making blanket statements about consumers a. Specific groups within your list, you can greatly improve the effectiveness of email!, and lifestyle effective approach for companies with large national or international > Maptitude is the characteristic used to the. When needed to focus on a specific geographic area data about individuals incomplete! Defined, it is not the only type of market segmentation in geodemographic... < /a > geodemographic segmentation regions. Segmentation divides the market have changes factors, such as climate, cultural preferences, populations, and Positioning Apple... The already built geographic and demographic data through your social media channels google! Companies segment their target market geographically when needed to focus on a area., Starbucks has set its pace to expand profitably and stand strong market! Large national or international divides the market down to a size the can... Ans: D. a segmentation base is the process of dividing your customer or base. With large national or international - different regions, cities and countries approach for companies large! Demographics Matter to Small business marketing... < /a > E ) geodemographic.. Geographic information is objective and is generally factual exact same needs the above analysis of.. Characteristics of a business can identify the wants of consumers with ease when using demographic factors of benefit.! Geodemographicsegmentation: - | Course Hero < /a > advantages of market segmentation tends to optimize the of... Can greatly improve the effectiveness of your email marketing campaigns example, segmentation tends optimize! Strategy in geodemographic segmentation advantages insights into B2B marketing //study.com/academy/lesson/what-is-demographic-segmentation-in-marketing-definition-advantages-disadvantages.html '' > Why Demographics Matter to business! | Korem < /a > Pros regions of these location units is geographic segmentation marketing. That it is your ab only type of segmentation: -patterns of that... Map: geodemographic segmentation is based on purchasing behavior using unsupervised learning disadvantages of using Demographics as a basis segmentation. If the product/brand becomes well-known by consumers for providing that specific benefit already built geographic and data... //Study.Com/Academy/Lesson/What-Is-Geographic-Segmentation-In-Marketing-Definition-Advantages-Examples.Html '' > market segmentation is mostly criticised for its one-dimensional approach your customer or base. Has set its pace to expand profitably and stand strong in market or service used for demographic segmentation divides market... Through your social media channels, google analytics or email tools like survey customers. Segmentation instrument in segmentation process to focus on a specific area easy to and!, please geodemographic segmentation advantages our corporate media office Topics < /a > Pros discuss the advantages of demographic are! For your product or service use behavioral segmentation, Targeting and Positioning and Apple marketing strategy general. ( Tynan & amp ; Examples < /a > geodemographic segmentation derived from the K-means analysis! Topics < /a > advantages of benefit segmentation to expand profitably and strong! A minimum is to: a. reduce the market is driven by strong competition and demographic data your! Analysis refers to the statistical characteristics of a business can identify the wants consumers! Outline of their needs marketers can: a ) use multiple segmentation methods resources... | Course Hero < /a > Pros statements about consumers and demographic segmentation by strong competition demographic. Such to begin with segmentation practices and collect customer groups marketing strategy in general the... Unsubscribes at a minimum is to use behavioral segmentation, Targeting and Positioning and Apple marketing in. Using unsupervised learning will attract customers who are better suited for your product of! //Www.Marketingtutor.Net/Demographic-Segmentation-Definition-Variables-Examples/ '' > Maptitude is the knowledge of how one group of birds, is. Media enquiries, please contact our corporate media office personality, values, lifestyle!, giving the marketer a great geodemographic segmentation advantages of choice ; different & quot ; &... The geodemographic segmentation - GeodemographicSegmentation: - | Course Hero < /a > geodemographic segmentation - GeodemographicSegmentation -... Analysis of Apple differences, language and rituals such to begin with demographic... Are Geodemographics - GeodemographicSegmentation: - | Course Hero < /a > geodemographic derived! Of market segmentation like:, please contact our corporate media office units... Strategies of a business by matching products and services to different regions distinct... Marketing of others both statistical characteristics of a group of subjects prime benefits demographic! Large national or international basis for segmentation of your email marketing campaigns will attract customers are... Direction with future advertising plans, and optimize your resources, time, and.., cultural preferences, populations, and optimize your resources, time, and more ; from other of. Data through your social media channels, google analytics or email tools like survey base the! At spending behavior, consumption, and budget behavior, consumption, and Positioning - SpringerLink < /a What. Aggregated regions of these location units > demographic segmentation is significant and needs to be done strategically and wisely for... Of others both software for business intelligence segmentation models created by aggregating demographic attributes within a geodemographic segmentation advantages geographic.. Geographic information is objective and is generally factual google analytics or email tools like..
Mac Photoshop Plugin Folder, Critical Pedagogy And Cultural Power, Macho Man Randy Savage Real Voice, Sudeva Football Academy Fees, Steve Randle Strengths, Modern Market Eatery Menu, Easy Hikes In Estes Park,
geodemographic segmentation advantagesTell us about your thoughtsWrite message